The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations.
Therefore, retailers should enjoy direct contact with a wide range of people and be motivated by completing a sale and knowing that a customer is happy with their purchase. They can work in a variety of shops and other retail establishments, boutiques, large high street chains, supermarkets and well-known department stores for example. Specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments, for example in telephone, on-line and mail order retail.
This apprenticeship is paramount for employees who are working within this sector, skilled and trained employees are the foundation on which all successful retailer businesses are built.
The duration of this apprenticeship is a minimum of 12 months, and apprentices must be in possession or have achieved their Level 2 in English and Maths prior to end point assessment.