The role of the customer service practitioner is to deliver high quality products and services to the customers of their organisation. Their core responsibility will be to provide a high-quality service to customers which will be delivered from the workplace, digitally, or through going out into the customer’s own locality.
These may be one-off or routine contacts and include dealing with orders, payments, offering advice, guidance and support, meet-and-greet, sales, fixing problems, after care, service recovery or gaining insight through measuring customer satisfaction.
Their actions may influence the customer experience and their satisfaction with your organisation. They will require to demonstrate excellent customer service skills and behaviours as well as product and or service when delivering to your customers. Customer interactions may cover a wide range of situations and can include; face-to-face, telephone, post, email, text and social media.
Outstanding customer service is one of the main strategies that any organisation can use to make it stand out from its competitors. The world of business, regardless of the sector, is highly competitive and organisations are always looking for ways to continue to appeal to their existing customers and to win new ones. This is one of many reasons why this apprenticeship should be at the forefront within businesses.
This apprenticeship will take a minimum of 12 months to complete, apprentices will be required to have, or have achieved their Level 1 in English and Mathematics and must have also taken their Level 2 English and Maths exams prior to the completion of the apprenticeship.